Nathalie Kyriakou

Nathalie Kyriakou

Vice President of Marketing and Communications at Nolos

Nathalie Kyriakou is a marketing and communications leader with over 20 years of experience turning ideas into meaningful impact. Her work spans technology, finance, and consumer goods, with a focus on one main purpose: making a difference in people’s lives. As Vice President of Marketing and Communications at Nolos, she directs initiatives that protect families, make legal and financial services simpler, and ensure these services are accessible to more people. Beyond her role at Nolos, she remains active in her community, supporting projects that strengthen families, advance education, and provide access to essential resources.

Early Life and Academic Foundation

Nathalie Kyriakou was born in Beirut and raised in a trilingual household, speaking English, French, and Arabic. This multilingual upbringing in a culturally diverse environment gave her the ability to connect with people from various backgrounds, an ability that has influenced her entire career.

She earned her Bachelor of Business Administration from HEC Montréal and began her career in 2004 as Marketing and Communications Manager at Groupe Deschênes. In that position, she developed skills in shaping a brand’s voice, building its reputation, and aligning marketing strategies with business goals.

Expanding Career in Marketing

In 2010, Nathalie joined Rogers Communications in Montréal as a Senior Marketing Specialist. She worked on acquisition and retention campaigns for consumer services, building expertise in campaign execution, media planning, and creative storytelling.

By 2013, she was appointed Marketing and Digital Manager at Beiersdorf, the global company behind Nivea. In this role, she managed national advertising campaigns, public relations initiatives, and brand ambassador programs, using digital platforms to strengthen brand visibility and awareness in the Canadian market.

Transition into Financial Services

In 2015, Nathalie entered the financial services sector as a Financing Mortgage Advisor at La Capitale (now Beneva). Over five years, she earned recognition for her transparency and client-focused approach. She was named one of the Top Financial Mortgage Performers for three consecutive years and one of the Top Mortgage Sales Performers for two straight years.

Her work went beyond achieving targets. She built lasting relationships with clients, ensuring they were informed, supported, and confident in their decisions.

Leadership at Nolos

In March 2022, Nathalie became Vice President of Marketing and Communications at Nolos, a growing LegalTech and FinTech company based in Montréal. Nolos is dedicated to making legal and financial services more understandable, affordable, and accessible, particularly for families in Quebec.

In this role, she leads brand strategy, positioning, and communications. She has helped define Nolos’s voice and tone, ensuring all messages reflect its mission and values. Her leadership encompasses marketing campaigns for services including digital wills, estate planning, and financial tools. These efforts aim to educate and empower people to protect their families, homes, and assets.

Work Philosophy

For Nathalie, her work is about creating a positive difference, whether in small ways or on a larger scale. She is committed to helping families understand the importance of legal and financial planning, beginning with essentials like having a legal will. She believes that empowering people with knowledge of their rights and options is key to long-term stability.

Her philosophy is based on trust, empathy, and clarity. She believes legal and financial services should be simple and free from unnecessary complexity. At Nolos, she ensures every communication reflects the company’s mission, keeping families’ needs at the forefront.

Fluency in English, French, and Arabic allows her to connect with Quebec’s diverse communities authentically. This ability ensures that Nolos’s message of accessibility, education, and empowerment reaches a broad audience.

Achievements and Recognition

Nathalie has been recognized throughout her career for her ability to deliver both measurable results and meaningful impact. At La Capitale (now Beneva), she was named among the top financial mortgage performers for three consecutive years and among the top mortgage sales performers for two straight years.

Her experience includes contributing to national marketing campaigns for leading brands such as Nivea and Rogers, combining creativity with measurable performance. At Nolos, her vision has helped develop a brand identity focused on clarity, trust, and relevance, positioning the company as a leader in accessible legal and financial services for families in Quebec.

Commitment to Community

Nathalie’s dedication to service extends beyond her corporate role. She supports initiatives that give people the tools they need to protect their families and plan for the future. She is actively involved in her community and church, where she values building strong, supportive relationships.

Her involvement reflects her belief in kindness, the importance of family, and the value of contributing to the well-being of others.

Personal Life and Interests

Family is at the center of Nathalie’s life and work. They are her main source of inspiration and balance. Her naturally warm and approachable nature helps her maintain meaningful personal and professional connections.

She enjoys traveling, swimming, sailing, and reading, with a particular interest in books on leadership, branding, and personal growth. For Nathalie, life is about meaningful connections, shared experiences, and finding value in both everyday moments and important milestones.

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